Senior Core Product Marketing Manager 

From Articulate’s posting

• Build positioning, value propositions, and differentiated messaging for the full buying committee, from practitioners and business creators to administrators and IT stakeholders, and hold a high quality bar on what the team ships • Develop deep insight into customers, segments, and target accounts, and use research, usage data, and buying signals to guide GTM plans and the roadmap • Build the launch and campaign foundations (plans, templates, assets, standards) that Growth, Content, and Sales execute from • Work with Product and Engineering on the roadmap, and make the case for what to build next and how it should be priced and packaged •