Director, Performance and Growth Marketing 

From Kiddom’s posting

- Owns the annual and quarterly demand gen plan by market, segment, and product, built with the VP of Marketing and Sales leadership. Owns the marketing-sourced pipeline forecast and runs campaigns, content calendars, launches, and metrics so every channel has a goal and a result. - Owns performance for Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio, including the annual paid media budget, budget pacing, audience strategy, and testing. Runs experiments on messaging, offers, and conversion, and optimizes against cost per lead and marketing-sourced pipeline. - Administers Salesforce Marketing Cloud operations, including audience, segmentation, agentic scheduling, deliverability, sender reputation, and forms.